Who am I?

A sought-after web consultant, programmer, designer, and systems analyst, my experience has been tapped by both multinational corporations and major non-profits.  In 2008-2010, for example, I analyzed barriers to Expedia's customer experience and the impact those barriers had on revenue.  By the time I rolled off the project, my recommendations, analysis, and pipeline changes had helped increased annual sales by $25 million.  For Growing Washington, a Seattle-based non-profit, I developed an easy-to-use yet technically robust order-proessing website for their community-supported agriculture food box. This site helped evolve the organization's sales model from in-person market purchaes to streamlined online orders. I also spent time at a startup working on crafting the experience of SMS-based mobile commerce in Africa, and contracting as a Tealeaf Lead Analyst with AT&T working on improving site conversion and customer satisfaction.

I am currently a web analyst at Recreational Equipment, Inc. (REI), where I am part of the agile workstreams focusing on checkout and mobile. I assist the teams in designing and prioritizing multi-variat tests and am responsible for analysing the results. I focus on site conversion and in particular checkout optimization. I also work with design, copy, and usability to identify areas of opportunity on the site or provide the analysis to make data driven decisions.

I hold a BS in Informatics from The Information School at the University of Washington. I live in the beautiful Green Lake neighborhood in north Seattle. In my spare time I am the drummer in The Torn ACLs, an indie-pop group in Seattle.