I'm available!  

If you are looking for someone to help with web analytics, site conversion, web development, etc., check out my resume (updated November 2011) and contact me!

Who am I?

A sought-after web consultant, programmer, designer, and systems analyst, my experience has been tapped by both multinational corporations and major non-profits.  In 2008-2010, for example, I analyzed barriers to Expedia's customer experience and the impact those barriers had on revenue.  By the time I rolled off the project, my recommendations, analysis, and pipeline changes had helped increased annual sales by $25 million.  For Growing Washington, a Seattle-based non-profit, I developed an easy-to-use yet technically robust order-proessing website for their community-supported agriculture food box.  This site helped evolve the organization's sales model from in-person market purchaes to streamlined online orders.  I hold a BS in Informatics from The Information School at the University of Washington. 

Previously...

Most recently I was Chief Experience Officer at SlimTrader, where I was responsible for defining and driving the customer experience.  We used SMS messages to enable customers in Africa to buy and sell goods and services on their mobile phones.

Prior to that, I was a Global Site Conversion Business Owner at Expedia.  I managed the prioritization of work items and projects which a dedicated team of developers worked on.  This team was specifically focused on small projects and site conversion initiatives.  What that essentially means is that anything that represented a barrier to conversion--some kind of challenge that prevented our customers from getting to the next page, completing a task, or checking out--was something we were interested in addressing and fixing.

Prior to Expedia, I worked in the Advanced Optimization group of Avenue A | Razorfish (around the time the company was absorbed by Microsoft, but before it was subsequently re-sold).  This was actually a very similar job in the sense of identifying friction points on websites.  Only instead of doing it for the company I worked for, I analyzed the sites of companies from around the globe and made recommendations on improving the customer experience.  

I also spent time with Accenture doing a number of projects at Microsoft and Starbucks.

Growing Washington!

I may not be on the farm every day, but I've spent a lot of time with Growing Washington, a non-profit that focuses on projects that are self-sustaining, non-discriminatory, community building, and fun.  My major contribution to Growing Washington has been the creation of a custom order processing system which Growing Washington uses to run their Community Supported Agriculture (CSA) food box program.  A major feature of this particular implementation is the ability for customers to sign in each week and customize what will be in their food box.  Most CSA programs merely provide customers with a box each week.  We allow customers to decide if they want an extra portion of beets this week, or if they'd rather not have any at all.  Some people enjoy the challenge of cooking with what is provided, and we do provide a "farmer's choice" box if that is what a customer desires.  But we have found that our customers really love the ability to pick their favorite fruits and vegetables each week.  

The success of the site has also allowed Growing Washington to shift primary focus from its growing programs from farmers markets to the CSA deliveries.